Launch Your Client Acquisition System in 60 Days

A complete website, Meta ads setup, lead capture system, and automated follow-up—built for service businesses who need more qualified leads.

Let me walk you through how this system works end-to-end.

The System

Most service businesses struggle with inconsistent lead flow. This system gives you a predictable pipeline: a conversion-optimized website, local Meta ads, instant lead capture, and automated follow-up sequences that turn cold leads into booked appointments.

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What I Set Up

Every system includes these 6 core components, customized for your business and market.

Conversion Website

Fast, mobile-optimized landing page designed to convert visitors into leads. Clear messaging, strong CTAs, social proof, and booking integration.

Meta Ads (Local Targeting)

Facebook & Instagram ad campaigns targeting your specific service area. Audience research, ad creative, and continuous optimization for lower cost per lead.

Booking & Lead Capture

Calendly integration, lead forms with instant email notifications, and CRM setup to track every inquiry from first contact to closed deal.

Automated Follow-Up

Email and SMS sequences that nurture leads automatically. No more manually chasing prospects—the system does it for you.

Tracking & Attribution

Know exactly where every lead comes from and what they cost. Track CPL, conversion rates, show rates, and CAC across all channels.

Reporting & Iteration

Weekly performance reports and monthly optimization sessions. We constantly improve based on real data, not guesses.

60-Day Launch Plan

We move fast. Here's how we go from zero to a fully operational client acquisition system in 60 days.

Days 1-14

Discovery & Build

→Kickoff call to align on goals and messaging
→Competitor and audience research
→Website design and development
→Lead capture and booking setup
→Meta Ads account audit or setup

Days 15-30

Launch & Optimize

→Website goes live with tracking installed
→Meta Ads campaigns launch with testing budget
→Automated follow-up sequences activated
→First round of A/B testing on ads and landing page
→Weekly performance review and adjustments

Days 31-60

Scale & Report

→Scale winning ad campaigns
→Optimize follow-up sequences based on conversion data
→Monthly performance report with ROI analysis
→Strategic planning session for next 60 days
→Ongoing support and iteration

What We Measure

Every metric tracked, reported weekly, and optimized monthly. No guessing—just data.

CPL

Cost Per Lead

How much you spend to acquire one qualified lead. Target: $15-50 depending on your service and market.

Booking Rate

Lead to Appointment %

Percentage of leads who book a call or appointment. Target: 30-50% with good follow-up.

Show Rate

Appointment Attendance %

Percentage of scheduled appointments that actually show up. Target: 60-80% with reminders.

CAC

Customer Acquisition Cost

Total cost to acquire one paying customer (ad spend + time). Must be lower than your customer lifetime value.

How I Work

Transparent process, clear expectations, and consistent communication.

How the Engagement Works

This is a 60-day sprint with ongoing optimization. We work together closely in the first 30 days to launch, then shift to performance optimization and scaling.

Kickoff (Week 1)

Discovery call, goal alignment, access setup, and research phase. I'll audit your current marketing and map out the exact system we're building.

Build Phase (Weeks 2-3)

Website development, ad account setup, tracking implementation, and automation workflows. You'll review and approve everything before launch.

Launch Phase (Week 4)

Go-live with website and ad campaigns. Daily monitoring and quick adjustments based on initial data.

Optimize Phase (Weeks 5-8)

A/B testing, budget scaling, sequence optimization, and performance reporting. Weekly check-ins to review metrics and plan next moves.

Weekly Check-Ins

Every week we'll have a 30-minute call to review performance, discuss any issues, and plan optimizations. Between calls, you'll get Slack or email updates on key metrics and any urgent items.

→Monday: Performance report delivered via email
→Wednesday: 30-min check-in call (live or async)
→Friday: Week-ahead planning and any optimization notes

Monthly Reporting

At the end of each month, you'll receive a comprehensive report covering: leads generated, cost per lead, booking rate, show rate, customer acquisition cost, and ROI. We'll also have a strategic session to plan the next month's focus areas.

✓Full funnel metrics (impressions to customers)
✓Cost breakdown and budget recommendations
✓What's working and what's not
✓Optimization opportunities
✓Next 30-day action plan

What I Need From You

For this to work, I need a few things from you. These aren't negotiable—they're what make successful projects successful.

Quick Turnaround on Feedback

When I send website designs, ad creative, or copy for review, I need feedback within 24-48 hours to stay on schedule.

Access to Accounts

I'll need admin access to: website hosting, Meta Ads Manager, Google Analytics, and any CRM or booking tools you use.

Timely Follow-Up with Leads

The system generates leads—you need to follow up fast. Ideally within 5 minutes for hot leads, maximum 1 hour during business hours.

Budget for Ads

Plan to spend $500-1500/month on Meta Ads to start (varies by market). This is separate from my fee and goes directly to Facebook.

Honesty About What's Working

If something isn't working on your end (lead quality, booking process, sales close rate), tell me immediately so we can adjust.

How the System Works

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