I'm Ben.
5 years sober. 6 ultramarathons. Multiple businesses built. Always moving. Always building. I died before I learned that nobody was coming to save me.
The Bottom
I literally died. Not metaphorically. Actually died.
Eight days into a binge, I met the devil. I am not being poetic. When you push your body that far, when you are that close to the edge, you see things. You feel things. The darkness is real. And it almost took me.
I woke up in a hospital bed, tubes in my arms, nurses looking at me like they had seen a ghost. Because they had. I was not supposed to make it.
That is when it hit me: Nobody was coming to save me.
Not my family. Not my friends. Not God. Not some intervention or program or twelve steps. If I was going to survive, if I was going to live, I had to do it myself. I had to build discipline where there was none. I had to choose hard over easy, every single day, forever.
The Rebuild
Five years sober now. Not because I went to meetings. Not because I had a sponsor. Because I built systems. Because I chose discipline over motivation. Because I made it impossible to fail.
I was fat. Out of shape. Weak. So I started running. Then I kept running. Then I ran ultramarathons. Six of them. 50 miles through mountains, alone with my thoughts, proving to myself that I could handle hard things.
I competed in weightlifting competitions. Not because I wanted to win. Because I needed to test myself. Because I needed to know that the person I was building could handle pressure.
Every race. Every lift. Every morning I showed up when I did not feel like it. That was me rebuilding trust with myself. Proving I was not that person anymore.
Proof I Can Build
Anyone can talk. Here is what I actually did.
Building Buyhalfcow From Zero
I built a brand called Buyhalfcow from scratch. Zero followers to 7,000 in 26 days. Not with ads. Not with tricks. With real content, real value, and real work.
Here's exactly what I did:
- →Built in public. Posted daily about the process. No secrets. No manufactured scarcity. Just transparency.
- →Created real value. Shared tactical insights, not motivational fluff. People followed because they learned something.
- →Tested demand early. Launched limited merch drop before I had "enough" followers. Sold out. Proved the concept.
- →Focused on community, not vanity metrics. Engaged with every comment. Built relationships. Treated it like a real business.
That taught me everything I know about building brands, creating demand, and executing fast. It also proved that I could build something people actually wanted—from nothing.
WHY THIS MATTERS TO YOU
The same skills that grow a brand from zero grow your business. Creating demand. Building trust. Converting attention into revenue. That's what I bring when I work on your systems.
Fixing Broken Business Systems
Service Business: Lost Lead Recovery
One client was bleeding revenue. Systems were broken. Follow-ups were not happening. Leads were falling through cracks.
The exact problem: 40% of leads never got a response. By the time the owner saw inquiries, prospects had already hired competitors. That's money walking out the door daily.
What I built: Automated instant response system. 3-day follow-up email sequence. SMS alerts for hot leads. Calendar booking integration.
The result: Revenue increased 20% in one week. That's an extra $12K per month from leads that were already coming in. Zero new marketing spend.
Coaching Business: Conversion Optimization
Another client was running ads with a terrible offer. Getting traffic but conversions were brutal.
The exact problem: Landing page was confusing. Offer wasn't clear. Booking process had too many steps. Traffic was good—conversion was broken.
What I did: Audited the entire funnel. Rewrote the offer to focus on one clear outcome. Simplified landing page. A/B tested two variations. Optimized booking flow from 3 steps to 1.
The result: Conversions went up 36%. Same traffic. Same ad spend. Better systems. That's how you scale without burning cash.
THE PATTERN
I find what's broken. I fix it. I measure the result. No fluff. No theory. No six-month roadmaps. Just fast, focused execution on what actually moves the needle. That's what I do.
Now: Always Moving
I do not stay in one place. I am always moving. Always on a new adventure. Still running. Still lifting. Still finding the next challenge. Because the day I stop testing myself is the day I start sliding backward.
I help service businesses fix their broken systems. I train people who want to build real discipline. I am building the Odds philosophy for people who refuse to play it safe.
Montana taught me grit. Rock bottom taught me that nobody is coming to save you. The last five years taught me that discipline beats motivation every single time. Movement keeps me sharp.
That is what I bring to everything I build. That is what I bring to everyone I work with.
What I Stand For
No corporate speak. Just truth.
Nobody is coming to save you
The sooner you accept this, the sooner you can start building.
Discipline over motivation
Motivation fades. Discipline compounds. Systems beat feelings.
Do hard things
Comfort breeds weakness. Challenge builds character.
Build over consume
Stop reading about it. Stop watching videos. Start building.
Proof over promises
Show me what you built. Numbers do not lie. Results speak.
Long-term over hype
I am building for decades. Quick wins fade. Discipline lasts.
Ready to do the work?
I only work with people who are serious. No hand-holding. No excuses. Just results.